Pseudowork.

How did we end up being busy doing nothing?

Never before in history, have we had so much “streamlining”, “efficiency” and “digitalization” with a promise of releasing more time for the core task – and never before have we spent more time on unnecessary things than now. At least according to Dennis Normark who together with philosopher Anders Fogh Jensen in 2018 publishes the book “Pseudowork – how we ended up being busy, doing nothing”. Based on interviews, statistics and research, Normark focuses on all the unnecessary tasks we fill the working hours with. All those meetings, reports, emails, registrations, PowerPoint presentations, metrics, policies and other self-employed tasks that prevent us from creating value, innovating and, above all, creating a meaningful working day.

Normarks talks and books are a provocative and eye-opening insight into the tasks we waste each other’s time with, and the simple changes employees and managers can implement to pull the rug away under administrative redundancy and delusions about what is actually important.

We are all busy, but what are we really busy with?

Speaking.

Pseudowork and how to overcome it!

Dennis Normark is a well-known and highly sought-after Nordic based speaker. He is available for bookings throughout the world – online and offline.

His talks are a provocative and eye-opening insight into the tasks we waste each other’s time with, and the simple changes employees and managers can implement to pull the rug away under administrative redundancy and delusions about what is actually important.

Talk 1: Pseudowork – How did we end up being busy doing nothing.
Talk 2: Back to work – how to overcome pseudowork.
Talk 3: Bureaucracy – the corporate cancer and how to overcome it.

Speaking enquiries

Books.

Pseudowork & cultural understanding.

News.

Whats up with Normark and pseudowork?

2021/10/19:
Launch of Pseudowork in Oslo Norway – the Norwegian translation of the book is ready 

2021/10/20
Speaker at “Lederdagen” March 2022 in Thorshavn – the largest leadership seminar in Faroe Islands

2021/10/10:
Plug “Pseudowork” into your ears and listen to it – buy it here.

2021/10/08:
JAEUM&MOEUM Publishing Co. has bought the rights to a South Korean translation of the bestseller, “Pseudowork”. 

Speaking enquiries

Author & speaker.

About anthropologist Dennis Normark.

Dennis Normark is a well-known and highly sought-after Nordic based anthropologist, author and speaker. He works with international organizations such as Novo Nordisk, Leo Pharma, Deloitte, Coloplast, Oticon, Roche, Maersk, Novozymes etc.

He is the author to 4 books focusing on Culture and Culturel differences. He has become known for his finely tuned ability in scientific communication and for not being afraid to popularize his field of research.

Furthermore Dennis Normark has established himself as an important consultant and speaker in the business world. He is known for his appearances on numerous TV and radio shows mainly in the Nordic region. He is brought in due to his extensive professional knowledge of people and cultures, as well as his ability to communicate that knowledge in an entertaining and easily comprehensible manner. The latter ability has grown out of his extensive experience in the world of theatre as an actor, playwright, and director. He has a background as conceptualizing chief consultant in market leading consultancy firms and is a professional board member in the media industry and education. Today he is partnering with Voluntās in a position as Senior Advisor and Head of Learning.

Speaking enquiries

Testimonials.

Said about Dennis Normark.

“Wherever Normark appears in our international offices, he is highly respected for his inspiring approach. He manages to mix research, anthropology, history and common sense in a way everyone can relate to”.

Mette Seebach Würtz, Oticon/William Demant.

“The staff in our department were really excited – Normark made it dazzling, entertaining and present”.

Sihz Lund-Hansen, Novo Nordisk

“Dennis hit the target group perfectly. In addition, he speaks perfect English”.

Marianne Iversen, University of Aarhus

“We invited Dennis Nørmark for a number of sessions to inspire around pseudo work in our organization  – both inspirational talks, workshops with a large number of employees, and follow up meetings. This has been a game-changer for me for identifying and working with this mindset”

Marianne Bie Frydendahl, VP People & Organization, Novozymes
Speaking enquiries

Contact.

Feel free to reach out.

Dennis Normark
+45 28 43 46 23
dennisnormark@gmail.com

For enquiries regarding speaking, books or PR activities please fill out the form below.

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