Never before in history, have we had so much “streamlining”, “efficiency” and “digitalization” with a promise of releasing more time for the core task – and never before have we spent more time on unnecessary things than now. At least according to Dennis Normark who together with philosopher Anders Fogh Jensen in 2018 publishes the book “Pseudowork – how we ended up being busy, doing nothing”. Based on interviews, statistics and research, Normark focuses on all the unnecessary tasks we fill the working hours with. All those meetings, reports, emails, registrations, PowerPoint presentations, metrics, policies and other self-employed tasks that prevent us from creating value, innovating and, above all, creating a meaningful working day.
Normarks talks and books are a provocative and eye-opening insight into the tasks we waste each other’s time with, and the simple changes employees and managers can implement to pull the rug away under administrative redundancy and delusions about what is actually important.
We are all busy, but what are we really busy with?